In today’s world personalization is thought to be the key to successful marketing campaigns as well as to retaining customers, and with so much competition in today’s B2B and B2C markets, companies are willing to invest heavily in campaign optimization and tools which will allow them to send customers highly targeted messages. But remaining questions …
4 Good Reasons to work with RFM in Online Marketing Read More »
The goal of online marketing is to drive new users to open their wallets and pay for whatever product or service is being sold. In today’s digital world Marketing Departments are forced to split their efforts between online and offline efforts, but this article is going to focus on the online world where performance matrix …
Marketing vs. Retention Similar but Not the Same Read More »
Recently I’ve come across questions from small business owners regarding whether or not to raise prices, especially during the time of Coronavirus. If you have decided that you would like to increase your prices, this article will help you navigate the process thoughtfully. While price increases can elicit a strong emotional response both from the …
When examining funnels, new clients move through different segments which outlines the users’ status within the client lifecycle. Popular statuses include, Lead, Registration, New User, User, Risk of Churn and Churn, of course many others exist, and their names will be organization dependent, however, what seems to be a trend is that organizations seem to …
How to Retain Clients Before They Finish Onboarding Read More »
Sometimes when you meet a person you have a very strong and instant love hate reaction, it is not something you can explain, but you know it when you feel it, and is often referred to as a “gut reaction” or intuition, and with time and experience we learn to trust it. In my last …
What is Lifetime Value (LTV) & How is it Calculated? User Lifetime Value (LTV) is a measurement used in the world of online marketing to determine the approximate revenue a customer will generate during their lifespan. LTV is often used to help with decision making regarding marketing budget and to calculate both real and projected …
The reason I decided to open bool is simple really, I love and believe in the idea of small business. The idea of people carrying on their family tradition or following their passion is something that speaks to me. Beyond these romantic notions, however, is a simple truth, without small businesses economies would collapse for …