Why I Decided to Open Bool

The reason I decided to open bool is simple really, I love and believe in the idea of small business. The idea of people carrying on their family tradition or following their passion is something that speaks to me.  Beyond these romantic notions, however, is a simple truth, without small businesses economies would collapse for they are the very heart of the country.

For the most part I spent my career making millions for larger internet companies with products ranging from an email client, finance, and online gaming. While I got a great education in a variety of fields my passion for helping the “little guy,” was not being fulfilled, so the time came, and I decided to change my focus.

I have spoken with many small business owners over the years and it became apparent they were fantastic at the day-to-day, they understand what needs to be done to keep the business and their products and services were certainly good enough and in some cases better than their larger rivals. That being said, no one can be good at everything and small businesses are often challenged by having limited resources to concentrate on matters that are outside of the day-to-day.

There are many companies who cater to small businesses who specialize in Social Media and Online Marketing or offer general strategic advice, this is not BOOL. BOOL concentrates on data, as data is the key to success in business. If you are not collecting it, we can help you, it does not have to be complicated and it does not have to cost as much as a car. Our bespoke marketing and growth strategies, training methods, databases building and cleanups not to mention websites are all built with data in mind.  When data and clear goals are at the forefront of your business efforts, tracking and replicating success becomes much easier, why do you think the larger companies are so successful?  It all boils down to data.

In a time where the Amazons, Walmarts, Tnuvas, Samsungs, Shufarsals, and so on have infiltrated our lives and are making it more difficult for small businesses to survive so BOOL was born to offer a helping hand.

I will end my first ever blog post by welcoming you to BOOL and inviting you to contact me at dara@boolbiz.com to see how I can help you reach your business dreams.